What is the aim of conducting a Privacy Impact Assessment (PIA)?

The aim of conducting a Privacy Impact Assessment (PIA) is primarily focused on assessing how personal information is protected. A PIA is a systematic process for evaluating the potential impact on privacy of a project or initiative that involves personal data. It helps organizations identify and mitigate privacy risks early in the planning stages of a project. This process involves analyzing how personal data will be collected, stored, processed, and shared, ensuring that the measures taken to secure personal information are adequate and comply with relevant privacy laws and regulations.

By conducting a PIA, organizations can ensure that they are transparent with stakeholders about their data practices and adopt best practices for data protection. This ultimately helps instill trust with customers and employees, demonstrating a commitment to safeguarding their personal information.

The other options do not correctly represent the primary aim of a PIA. While enhancing data collection processes and increasing the volume of data processed can be outcomes of improved practices, they are not the purpose of conducting a PIA. Likewise, compliance with marketing policies does not directly relate to the function and purpose of a PIA, which centers explicitly on assessing and mitigating privacy risks associated with personal information handling.