What is a "data retention policy"?

Study for the Certified Information Privacy Professional/United States (CIPP/US) Test. Prepare with flashcards and multiple-choice questions, each with hints and explanations. Get ready to ace your exam!

A data retention policy is essentially a guideline that outlines how long different types of data should be kept and the timelines for their disposal. This policy serves an important purpose in ensuring that organizations comply with relevant laws and regulations regarding data management and privacy. It helps an organization manage risks associated with holding onto data longer than necessary, such as data breaches and legal liabilities.

By specifying clear timelines for the retention and eventual deletion of data, organizations can also improve data organization and reduce storage costs. Additionally, such policies reflect an organization’s commitment to respecting individuals' privacy by ensuring that personal data is not retained indefinitely without purpose.

In contrast to the correct answer, the other options do not accurately capture the essence of what a data retention policy entails. For instance, a rule on acquiring new data pertains to data collection practices rather than retention, stating that data is never deleted does not align with the retention purpose as it contradicts legal requirements for data disposal, and a plan for increasing data usage has no direct relation to the concept of retaining or disposing of data.

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